The corporate social responsibility management in the means of communications of Ecuador

Authors

  • Christian David Tamayo Ceballos Technical University of Manabi, Ecuador
  • Mayra Consuelo Ruiz Malvares University of Havana

Keywords:

social responsability, means of communication

Abstract

This research work is an approximation of the particularities that corporate social responsibility management (GRSE) has in the media sector, in which lies the positive impact that these have on society, the environment and on the economic. The objective of this article is to highlight the particularities and benefits of developing indicators by process and stakeholder in the media to measure and report management. In the research, a descriptive study was carried out, since the different components of the phenomenon under study were analyzed, and data collection was carried out through the content analysis instrument.

Author Biographies

Christian David Tamayo Ceballos, Technical University of Manabi, Ecuador

Ingeniero Comercial, Magister en Educación y Desarrollo Social; Profesor de la Carrera de Contabilidad y Auditoría: Facultad de Ciencias Administrativas y Económicas de la Universidad Técnica de Manabí, Portoviejo, Manabí, Ecuador.

Mayra Consuelo Ruiz Malvares, University of Havana

Doctora en Contabilidad y Finanzas; Profesora de la Carrera de Contabilidad y Finanzas: Facultad de Contabilidad y Finanzas de la Universidad de La Habana, Cuba.

References

McQuail, D. (2005): McQuails´s mass communication theory (5ta. ed.). London: Sage publications.-https://definanzas.com/paises-subdesarrollados-lista-completa/

Guía de indicadores de responsabilidad social CERES/ETHOS,-http://dspace.udla.edu.ec/bitstream/33000/3268/2/UDLA-EC-TCC-2014-26-2%28S%29.pdf

Registro Público de Medios (RPM) 2017 (Base General, corte al 05-jul-2017)http://www.cordicom.gob.ec/wpcontent/uploads/downloads/rpm_2017/distribucion_medios_nacional.html.

Fortunato, I., & Almeida, A. (2017): La compleja relación tripartita: ambiente, sociedad y medios de comunicación.

Thompson, J. (1998): Los medios y la modernidad: una teoría de los medios de comunicación. Barcelona.

Constitución de la República del Ecuador. (2008). Registro Oficial 449. Quito, Ecuador.

Published

30-09-2021

How to Cite

Tamayo Ceballos, C. D., & Ruiz Malvares, M. C. (2021). The corporate social responsibility management in the means of communications of Ecuador . Cuban Magazine of Finance and Prices, 5(3), 14–21. Retrieved from https://www.mfp.gob.cu/revista/index.php/RCFP/article/view/03_V5N32021_CDTCyMCRM

Issue

Section

Research articles

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