Procedure to measure customer satisfaction in retail

Authors

  • Alejandro Vázquez Durán Ministry of Finance and Prices

Keywords:

customer, satisfaction

Abstract

This research work develops a calculation proposal to measure the customer satisfaction index in retail in a chain of stores. Satisfaction surveys used to analyze the current situation of their satisfaction, and a proposal for an index was prepared to measure customer satisfaction based on the limitations that the employee currently has.

Author Biography

Alejandro Vázquez Durán, Ministry of Finance and Prices

Licenciado en Economía, se desempeña como Especialista de la dirección de Industria del Ministerio de Finanzas y Precios. Miembro de la Asociación Nacional de Economistas y Contadores de Cuba.

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Vázquez Durán, A. (2018): Propuesta de un procedimiento para medir la satisfacción de los clientes en el comercio minorista del Grupo Empresarial CIMEX. Tesis de Diploma en Economía. Facultad de Economía. Universidad de La Habana.

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Published

30-06-2019

How to Cite

Vázquez Durán, A. (2019). Procedure to measure customer satisfaction in retail. Cuban Magazine of Finance and Prices, 3(2), 25–31. Retrieved from https://www.mfp.gob.cu/revista/index.php/RCFP/article/view/04_V3N22019_AVD

Issue

Vol. 3 No. 2 (2019): abril - junio

Section

Research articles

License

Copyright (c) 2019 Alejandro Vázquez Durán

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