Procedure for the improvement of business planning. Case study: OSDE CUPET
Keywords:
entrepreneurial planning, cuban enterprises, economyAbstract
This article addresses a problem of interest related to the improvement of the business planning system in the context of updating the Cuban economic model. In it, the main aspects to be taken into account in the elaboration of the economy plan are synthesized based on the methodology issued by the governing bodies in the country. In addition, a procedure is proposed to perfect the planning process in the Cuba-Petroleum Union (CUPET), based on the particularities that define this process in the institution. For the validity of the content of the procedure, the method of consulting experts is applied, obtaining very favorable results.
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